Tuesday, April 21, 2015


Brooklyn's Mast Brothers Debut a New Flagship and Introduce Chocolate Beer

By Hadley Keller

Beloved Brooklyn chocolate makers debut a new flagship and a new confection.

Brooklyn’s favorite bearded chocolatiers, Mast Brothers, may have one-upped themselves, devising an offering that could prove even more popular than their notably delicious bars and confections: chocolate beer. Last month, Rick and Michael Mast served the cocoa-infused brew at their newly overhauled N. Third Street store. The nonalcoholic drink comes in three varieties, each inspired by one of the company’s chocolate bars: Brooklyn Blend, Tanzania, and Vanilla.

Guests at the store opening/beer pouring mingled amid stacks of burlap cocoa-bean bags scattered throughout the space. Minimalist without being cold, the shop mixes classic elements (subway tile and white brick) with clean lines and sleek, modern furnishings (black countertops and square glass tables) for a look that is refreshingly bright and crisp.

Just down the street, the confectioners have also opened a “chocolate laboratory,” a culinary space that will be used to concoct new products and be rented out for events. Both locations resemble Mast Brothers’ recently opened outpost in London’s Shoreditch neighborhood. All were designed in-house, signaling the company’s strong interest in its new aesthetic. If the design is any indicator, the brother chocolatiers have a sweet future ahead.