Tuesday, May 24, 2016

WALLPAPER

Empire Rising: Mast Brothers opens a mammoth factory/boutique in LA

By Pei-Ru-Ke 




Nothing seems to quite stand in the way of the expansion of the Mast Brothers empire. Earlier this month, the craft-oriented chocolatiers opened a mammoth new facility in the Arts District of Downtown Los Angeles, which touts a factory, brewery and boutique all in one.
Weighing in at 6,000 sq ft, the flagship is the company’s largest space to date and will showcase its chocolate making and brewing processes for all to see. In addition to watching the magic take place, visitors can also enjoy beverages such as cold and hot brewed chocolate and chocolate beer, confections featuring an array of locally sourced ingredients, pastries and, of course, the beautifully packaged chocolate bars themselves.
Founder Rick Mast says, ‘LA might be my favorite place on earth. I used to live here and am thrilled to be back with many of my closest friends. The creative communities in the Arts District are extremely inspiring, and we look forward to being a part of it through partnerships and collaborations with locally based companies across the arts, culinary and hospitality sectors. We can’t wait to make chocolate from scratch in Los Angeles for Los Angeles.’
The West Coast location has been designed by Rick Mast and in-house creative director Nathan Warkentin. Paying homage to the location’s industrial locale, the minimalist space makes reference to Donald Judd in its interior design and product displays.
Co-founder Michael Mast adds, ‘We want everyone to come, learn about the process, eat and drink chocolate, and have a great time doing so.’